There’s no one size fits all playbook for going to market, but there are fundamentals.
You need to know how your product fits into your ideal customer’s day, what messages compel them to move down the funnel, and what marketing channels and engagement strategies yield the best return on investment.
My approach is to cultivate these insights by 1) helping your team get to know your customer better through interviews, surveys, and/or research, 2) strategically developing your positioning and mapping key messages to your buyer journey, and/or 3) creating marketing and sales assets that optimize each segment of your funnel from awareness to sales.
Then we will build the funnel from the bottom up -- to get the best return from the top, the middle and bottom of the funnel need to be strong and effective.
I can be hired on a retainer- or project-basis, as both a player and a coach. We will start with a two to four week strategy sprint to get aligned on the priorities and desired outcomes followed by a three- to six-month engagement to get your startup to the next milestone.