Unlock sustainable growth for your
Vertical SaaS startup
I help early-stage revenue leaders and founders de-risk their go-to-market strategies so that they can scale
Hire me to...
Audit & Assess
Comprehensive review of systems, people, processes, & strategies to understand risk, identify gaps, and provide recommendations
Outcome: Enables leadership to make informed decisions for the next cycle
Optimize Sales
Establish buyer-centric sales process, create deal assets, set up systems incl. CRMs, and 1:1 and 1:many coaching and training  
Outcome: Sellers enabled to achieve better, more predictable outcomes, faster
Augment Marketing
Collaborate with growth team to cultivate new insights, develop messaging, craft buyer enablement, and target high-value accounts
Outcome: More, quality leads and smoother buyer journeys with higher conversion rates
Approach to growth
Problem-solving approach, not just frameworks
Let's craft a journey that meets your unique buyer's needs
Your market has its own quirks, and therefore your approach to winning a buyer's business must be crafted to meet them where they are.
You need to know how your products and services fit into their workflows, when they think about the problem you solve, where they go online to learn or participate, and  why they would be motivated to explore something new.
I work with you to cultivate these insights, formulate a customized strategy built on tried and true fundamentals, and empower your team to win in your market. 
Case studies
GTM Enablement | Series A B2B Commerce Platform
Product Marketing | Series B B2B Biotech Solutions
Product Management & Marketing | Seed B2B AI Media
Experimentation | Seed B2B Fractional Talent Marketplace
Advisor | Pre-Seed Consumer Blockchain & Commerce
Founder & CEO | Pre-Seed Consumer Mobile App
"Adam really knows early-stage SaaS sales. He got to know our buyer overnight, worked collaboratively with our team to level up our playbooks, and rolled up his sleeves to set up new  solutions. He was also an absolute blast to work with throughout our 3-month engagement."
Lilit Mesyan
"Adam has a great ability to translate complex products into clear and actionable brand positioning and strategy. He's a valued partner to one of our most sophisticated customers and brings an agile and iterative mindset to everything he does."
Tom Zampini
CEO, Goodwork
"Adam is a tireless entrepreneur with a strong balance of creativity, analysis and grit - he can add velocity and traction to any innovation-oriented team."
Michael Taus
4x Founder, CMO
"I could immediately see that Adam was comfortable and capable of talking through the things that keep me up at night. I recommend Adam to many founders knowing that he can be that fractional cofounder who fills the right gap at the right time."
Niles Lichtenstein
CEO, Nestment
"We're building an AI-powered B2B platform for go-to-market teams and it was clear from the start that Adam is a GTM expert -- both crafting personas and building tools for them. I would absolutely recommend him to other early-stage founders."
Saad Bin Shafiq
CEO, Ai Synapse
"As the engineering lead to Adam's product lead, I can confidently say it was a breath of fresh air to have such an organized and intellectually agile partner. I could always count on him to bring stabilizing principles to the table."
Dave Paola
Founder, Sierra Rails
"Adam is not a typical consultant, he is a real CEO's partner. The report he produced was surprising and comprehensive, connecting dots between customers, product, and growth strategies that unlocked a whole new level of focus for us."
Ihsan Salleh
CEO, Scenario
"Working with Adam has been a great experience. He brings new and different dimensions to our conversations, and he is not afraid to get his hands dirty to help us build better and smarter. Adam has become a trusted advisor and my go-to contrarian."
Rafael Goldberg
CEO, Solydaria
"I worked with Adam to build out our customer discovery strategy and it was clear from the start that he's an expert in surfacing trustable insights from the market and customers. I'll definitely be circling back to Adam in the future."
Tony Pierotti
Growth, Embra
Hiring outside consultants
Expertise when you need it
Why should you hire project-based or part-time experts?
What are the terms my typical consulting agreement?
Get in touch
Request info on my availability
Thank you -- I'll be in touch within 48 hours if I have availability.
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